“ The key to our success is underpinned by our core values; they are embedded within the company and drive our behaviours both internally and externally.”
Wong Tan, CEO
Wong Tan, CEO
Our corporate vision 
To make Top Creative the preferred choice for customers, investors and employees. With this vision in mind, by consistently upholding integrity, Integrity is central to our daily operations. having a sense of urgency, walking the extra mile and delivering high-quality products and services, we strive to surpass customers’ expectations and earn their trust. To establish Top Creative as a brilliant integrated financial institution through establishing trustful financial partner relationship by understanding, caring and supporting the financial needs of all customers. Our Vision is to be“the best integrated financial services institution”
“Creating value for investors”
Our client and our staff are also a valuable asset of our company.
Our Corporate Mission
Top Creative Group provides diversified financial services to provide professional financial management solutions for different levels of clients.
To achieve quality excellence by thoroughly understanding the needs of customers and consistently surpassing their expectations.
Innovation
To nurture and be committed to innovation. Encourage creativity & professionalism, Innovation is the difference between Competence and Excellence.
To nurture and be committed to innovation. Encourage creativity & professionalism, Innovation is the difference between Competence and Excellence.
Benefit
Benefit the members of our retirement and unit trust schemes and act in their best interest underpinned by a robust governance and risk management framework.
Benefit the members of our retirement and unit trust schemes and act in their best interest underpinned by a robust governance and risk management framework.
Communicate
Communicate with scheme members clearly and effectively to ensure transparency. Offering financial security to our customers to meet their long-term aspirations.
Communicate with scheme members clearly and effectively to ensure transparency. Offering financial security to our customers to meet their long-term aspirations.
Human Resource
A company is not an organisation. It takes people to transform a company into an organisation. The sum total of the staff is the Group’s strength. Their contribution is the Group’s results.
A company is not an organisation. It takes people to transform a company into an organisation. The sum total of the staff is the Group’s strength. Their contribution is the Group’s results.
Progress
To improve existing operations and to position for expansion and new opportunities. Competition is never static. Delivering profitable and sustainable growth for our shareholders
To improve existing operations and to position for expansion and new opportunities. Competition is never static. Delivering profitable and sustainable growth for our shareholders
Unity
Our Group is built upon Teamwork. Teamwork is your unselfish commitment to your colleagues; your understanding of them at times – even most of the time, your genuine sense of involvement and indulgence, and a committed sense of belonging within the Group.
Our Group is built upon Teamwork. Teamwork is your unselfish commitment to your colleagues; your understanding of them at times – even most of the time, your genuine sense of involvement and indulgence, and a committed sense of belonging within the Group.
Social Responsibility
We should be mindful that we avoid building a Group whose total concentration is to make profit. Investment in the local economy to promote business growth and development. Providing social and economic support for our communities.
We should be mindful that we avoid building a Group whose total concentration is to make profit. Investment in the local economy to promote business growth and development. Providing social and economic support for our communities.
Quality
Success is the bequest of hard work. The root cause of prosperity will be our dynamic efforts to sustain the Group to be at the lowest cost and the highest quality.
Success is the bequest of hard work. The root cause of prosperity will be our dynamic efforts to sustain the Group to be at the lowest cost and the highest quality.
Honour
We should not simply just settle for an ‘organisation’. We need a shared value to bind us – pride in association, passion in belonging and dignity in all our endeavours.
We should not simply just settle for an ‘organisation’. We need a shared value to bind us – pride in association, passion in belonging and dignity in all our endeavours.
Our Corporate Values
Our values shape Top Creative culture and define who we are, helping to set us apart in an increasingly competitive industry. They help us to maintain the trust of our customers, our people, our shareholders and the communities in which we live and work. To create long-term value for our stakeholders by:
Bringing value for money
We strive to deliver holistic value-for-money products and services to scheme members.
We strive to deliver holistic value-for-money products and services to scheme members.
Excellence
We aim for the highest quality and strive for continuous improvement in all that we do. We find new ways of solving problems. We test what we do and how we do it for fairness, diversity, trust and mutual respect.
We aim for the highest quality and strive for continuous improvement in all that we do. We find new ways of solving problems. We test what we do and how we do it for fairness, diversity, trust and mutual respect.
Forward thinking
We pursue a forward-thinking culture that responds to the ever-changing needs of scheme members and keep pace with Hong Kong’s rapid socio-economic development.
We pursue a forward-thinking culture that responds to the ever-changing needs of scheme members and keep pace with Hong Kong’s rapid socio-economic development.
Progress
To improve existing operations and to position for expansion and new opportunities.
To improve existing operations and to position for expansion and new opportunities.
Integrity
We understand the trust people put in us and the duty we have to our customers. We strive to advance the interests of our customers, investors, employees and other stakeholders and we do so responsibly.
We understand the trust people put in us and the duty we have to our customers. We strive to advance the interests of our customers, investors, employees and other stakeholders and we do so responsibly.
Radical Simplicity
We seek to keep things simple and direct. Make sure you choose exactly what you need.
We seek to keep things simple and direct. Make sure you choose exactly what you need.
Ultra Flexibility
Our plans are designed to fit the dynamic world of today. When your life changes, your investment plan will as well.
Our plans are designed to fit the dynamic world of today. When your life changes, your investment plan will as well.
Customer centricity
We put our customers at the heart of all we do. We utilize our global scale to turn insights and observations into useful ideas that we put to work for our customers.
We put our customers at the heart of all we do. We utilize our global scale to turn insights and observations into useful ideas that we put to work for our customers.
Teamwork
We work together as one team… Top Creative. We collaborate and apply our global insights to deliver the best for our stakeholders. We value our diverse, talented workforce; and support them so that they can contribute to their full potential.
We work together as one team… Top Creative. We collaborate and apply our global insights to deliver the best for our stakeholders. We value our diverse, talented workforce; and support them so that they can contribute to their full potential.